“Marketing is no longer about the stuff that you make, but the stories you tell.”

 

Or at least that’s what Seth Godin says, and we agree.

Don’t believe us? Just ask Bubble Wrap – which was originally marketed as wallpaper. Or Coca-Cola – which was intended to cure morphine addiction. Or hey, hit up the makers of Slinky – which, believe it or not, was meant to stabilize naval equipment. These household names all have something in common: they didn’t accept failure. Instead, they changed the story of what it meant to use their products.

At Salthaus Collective, we specialize in stories. …in reimagination. …in connection. …in magnetism. …in “the feels.”

We believe that like most good things in life, the best stories are created together.

Meet the Collective

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JoAnna Carpentier

CREATIVE LEAD // COPYWRITER

JoAnna realizes that referring to herself as a “brand storyteller” is basically the copywriter’s version of being a “mixologist” rather than a bartender, but sometimes a title just feels too damn good when you put it on. So here we are! A writer since childhood, JoAnna has several years of experience writing for businesses across dozens of industries – from startups to Fortune 500 & Inc 5000 companies. Her favorite brands to work with are bold, edgy, and passion-fueled. You *could* say she’s a nerd when it comes to email marketing, but that wouldn’t be very nice of you.

JOANNA’S EXPERTISE

  • Email Marketing
  • Sales Pages
  • Direct Response
  • Web Copy

TWO TRUTHS + A LIE ::

JoAnna has stitches in the shape of a smiley face.

JoAnna has a culinary arts degree.

JoAnna is obsessed with 80s music.

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Justine Patino

COPYWRITER

Somewhere between jackets made of leather and hair full of feathers, Justine is the token “new-age digital nomad” of the Salthaus tribe. Though her travels have taken her everywhere from Peruvian jungles to African plains, perhaps her most impressive journey was staying in one place long enough to earn her degree! Armed with a B.A. in Advertising/Public Relations and a skill for storytelling, Justine’s occupational adventures have given her experience in a wide variety of professional fields. From content creation to marketing analytics, this wandering wordsmith is the go-to girl for all of your copywriting needs.

JUSTINE’S EXPERTISE

  • Blogging
  • Web Copy
  • Ad Copy
  • AP Style
  • Social Media Strategy

TWO TRUTHS + A LIE ::

Justine has been to every continent.

Justine can only speak one language.

Justine has a pet mouse.

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Ariel Carron

COPYWRITER // CONTENT MARKETER

Ariel is an extroverted old soul who loves a good romance novel and her small family (two chihuahuas, a husband, and a baby on the way). She attended the University of Maine for her Bachelor’s in English Critical Literature and Suffolk University for her Master’s in Communication. Rhetoric is her thing, whether spoken or written. She’s done it all in marketing, from being a Content Manager for a startup company to a Marketing Administrator for a Fortune 100 company. She’s your gal for solving problems, selling you the pen in your hand, or writing love notes to your clients.

ARIEL’S EXPERTISE

  • Blogs
  • Articles
  • Product Descriptions
  • Social Media Posts

TWO TRUTHS + A LIE ::

Ariel has sewn an authentic 18th century corset and dress.

Ariel is an avid cyclist.

Ariel is a professional face painter.

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John Bacon

WEB DEVELOPER

John is a Product Manager at GigSalad and has been developing websites since the early 2000s. After spending years in college working toward a political career, he decided to stop trying to change the world and just make websites instead. When he’s not making websites, John likes cooking pizzas, eating pizzas, thinking about pizzas, and some non-pizza related activities. John is unreasonably proud of the spiral staircase in the apartment that he does not own. He accepts payment in USD, cryptocurrencies, and beer.

JOHN’S EXPERTISE

  • WordPress
  • HTML/CSS/JavaScript
  • User Experience (UX)
  • A/B Testing

TWO TRUTHS + A LIE ::

John once played in a Sum 41 cover band.

John has eaten fish so stinky that it’s banned by major airlines.

John ate his twin brother in the womb.

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Connor Malloy

BUSINESS DEVELOPMENT MANAGER

Connor is our Small Business Development division here at Salthaus Collective… in its entirety. After graduating from Penn State eager for achievement, his ego forced him to return for his MBA from UNCW. He’s a self-proclaimed marketing maven, creative alchemist, QuickBooks sage, and advertising aficionado. He’s also an amazing cook and mediocre surfer. Since entering recovery, Connor rarely loses his keys or wallet, and has a new appreciation for hangover-free mornings. In his free time he enjoys puzzles, all things saltwater, and books his smart girlfriend recommends.

CONNOR’S EXPERTISE

  • Project Management
  • Partnerships
  • Accounting

TWO TRUTHS + A LIE ::

Connor is obsessed with Skyrim.
Connor is an accomplished skier.
Connor is a vegetarian.

Igby

MASCOT // RESIDENT SEAT STEALER

Igby became JoAnna’s furbaby at 5 weeks old. Appropriately enough, he’s the definition of a Stage 5 Clinger and would happily run off into the sunset with any stranger on the street. (Literally. He’s jumped into some rando’s car before.) Basically, if you were to break in and rob the house, he’d help you carry out the TV.* In addition to being a total traitor, he’s also a skilled cuddler, dependable garbage disposal, excruciatingly loud howler, and booze hound. He hates rain and sharing.

*It’s not that nice of a TV. Please don’t rob us.

IGBY’S EXPERTISE

  • Persuasion (Puppy Eyes)
  • Spooning
  • Napping
  • Invading Personal Space
  • Selective Hearing
  • Ignoring Stranger Danger

TWO TRUTHS + A LIE ::

Igby has eaten every dog bed he’s ever had.

Igby has his own Instagram account.

Igby is afraid of cats.

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