SOMEONE’S VISITING YOUR SITE.
WANT THEM TO STAY?
You’ve got 8 seconds
to convince ’em.
Eight measly seconds. That’s the average time a visitor spends on your site before deciding if they should bail or not. Most websites lose 50% or more of their visitors in that time. But with a strong brand identity and killer copy, you can keep them around WAY longer. Scout’s honor.
HERE ARE SOME OTHER THINGS
YOU CAN DO IN 8 SECONDS:
Hopefully you can stick it out, because in American bull riding, it isn’t considered a qualified ride unless you’re able to cling on for dear life for 8 seconds or more.
Despite being told not to, bookstore browsers devote an average of 8 seconds analyzing the front cover of a book. (In comparison, they’ll spend 15 seconds reviewing the back cover.) See how important great copy is?
Not unlike with websites or books, you have 8 seconds to grab an employer’s attention with your résumé. If you pass the test, you might just score an interview!
Studies have found that it takes a person an average of 8 seconds to answer the phone. (But we’re not fooled – we know you’re just playing it cool and waiting for the third ring.)
Did you know it takes approximately 8 seconds from the time you swallow food until it reaches your stomach? Our own personal research has shown that it takes much longer for feelings of *hanger to subside.
Hanger – adjective: the state of being irritable as the result of hunger.
Apparently it takes chimps an average of 8 seconds to uh… reach completion. ALSO, female chimpanzees are known to get it on up to 15 times per hour (which I think we can all agree is a little excessive). That being said, if you’re reading this, mating with a chimp is one of those 8-second things you shouldn’t do.
Isn’t the internet neat?
LET YOUR BRAND SPEAK.
Your brand is so much more than a logo or a set of fonts and colors. It’s an identity. It’s a voice, an attitude, a personality, a vibe. It’s what brings them to you in the first place… & what makes them stay. It’s an opportunity to connect. It’s an outstretched hand in a noisy digital world. Take it.
ONLINE, EVERY IMPRESSION MATTERS.
THAT’S WHERE WE COME IN.
Meet the Collective
We’re just a bunch of marketing nerds who get giddy about great brand experiences.
Collectively (ha), we hold degrees in English, Business Administration, Advertising/PR, Psychology, and Culinary Arts.
(We’ve also managed to drop out of school for art, political science, and gender studies. Oops.)
We’ve worked as Marketing Assistants, Product Managers, Content Directors, Community Managers, and Web Developers.
(But let’s not forget Face Painter, Cross Country Tour Guide, Lifeguard, DJ, Gas Station Attendant, Legal Intern, Bouncer, and Bartender.)
We’ve lived all over the United States – from population 4000 towns to major cities, east coast to west coast. (And we’re still all over the map.)
But we’ve found our calling in helping brands succeed…
most often while working in our PJs.
LATEST READS FROM THE SALTHAUS BLOG
Our clients ♡ us...
Founder // Kaye Putnam Brand Strategy
She turned 20 pages of (vague) bullet points into 32 fabulous emails, in about two weeks = mind blown!
Working with her is a no brainer.
Content Marketer // Teachable
I'm always happy to recommend her to my clients.
Not only is her writing full of style and swagger, it's also got heart and soul,
AND she knows about writing to convert. 5 stars.
Founder // Tarzan Kay Copywriting
She did a fantastic job. Really great at communicating. Will surely do business with her again soon!
Founder + CEO // Guiker